Why is there such a debate? Well, often people get hooked on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not be used), and competing theories (everyone has an opinion based on something they have heard or read). To make matters more confusing, Google is less than forthcoming about the secrets of their algorithm. But if CTR really has an impact on Google's organic search rankings, shouldn't we be able to measure it? Yes! In this article, I will share fascinating data on the relationship between Google CTR and rankings. I'm also going to share four tips to make sure your Google click-through rates on organic SERPs are where they need to be. To be clear: my goal with this article is to provide just a brief background and actionable information on the subject of organic click-through rates on Google.
We won't dissect every tweet or fax number list quote ever written by anyone at Google, dive into patents, or refute every SEO theory about whether or not CTR is a ranking factor. I share my theory based on what I saw and my recommendations on how to act accordingly. Two years ago, Google released the Pigeon Update, which profoundly affected the way local search results are calculated. Then, about a year ago, Google revealed that mobile searches finally outnumbered desktop searches. In light of this change, Google has made mobile friendliness a , Google introduced Promoted Pins at its 2016 summit, to give advertisers greater ability to leverage the potential of local mobile searches. Can you see where this is all going?
The days of local desktop search optimization are coming to an end. If you want your business to rank effectively for local searches, it's time to focus your efforts on mobile. Understand your mobile audience When it comes to local search, your mobile audience is often very different from your desktop audience. Given the size and weight of desktop computers (and even laptops), most desktop research takes place at home or at work. Therefore, local desktop searches have delayed search intent. Advertising Continue reading below They may be planning a vacation in your area. Maybe they're cooking dinner for the weekend. Maybe they're just checking to see if there are any local businesses that have the products or services they need.