This way you also offer the desired floor, see pitfall 5. Pioneering content Fax Lists The second form of expert content is pioneering content. This way you share completely new insights. This can be data and insights from your own research, but you can also obtain them by combining data from others. Fax Lists Another option is to combine insights that others have not brought together before, but which do shed new light on the matter. Reliability Content And finally, you need trust content. This is partly content that we classify as social proof , such as reviews, case studies, accreditations or recognitions. And partly it is the willingness to, for Fax Lists example, open up raw data and have it subjected to a critical look.
This again takes guts. Courage to go further Fax Lists than competitors or peers. Dare to be really open in everything you do. And have the guts to invest in other content. Because you only get this content if you involve those involved in your organization and make sufficient budget available. An external copywriter who writes Fax Lists a long copy article or white paper with desk research and a limited number of hours , probably cannot do this with the necessary detail, depth and innovation. Also read: Content creators, pay attention: 10 useful tools for your Fax Lists toolbox 5. Bringing too little depth There is an audience for content with answers to basic questions. If you respond to this with easily findable content,
It ensures visitors to your site and the first contact. After which you tempt them to Fax Lists take the next step, whether that is leaving an email address or direct contact. Old, trusted content marketing. That's Fax Lists still helpful, but not quite what you're aiming for as a thought leader. You don't just want to attract people to your site who find an answer to a question there and then continue with what they were doing. You want to attract people who appreciate the deepening you bring and remember you sooner thanks to that appreciation. That Fax Lists requires content that responds to that.