The disruption caused by the pandemic in the Latest Mailing Database year 2020 brought companies and businesses to a halt, but it offered a lot of opportunities to SaaS. With the major workforce working from home, the purchases and processes were shifted Latest Mailing Database online. channable-campaign-june-2022 The beginning of 2021 has brought about the growing importance of SaaS in almost all organizations. Now, in 2022, we are evaluating its outcomes. This is where the concept of product marketing Latest Mailing Database steps in. There are a lot of tools and resources available and if the marketers know the right strategy, they can position their products in the market successfully. Why is SaaS Marketing Different? Unlike traditional marketing, SaaS marketing requires a more specific approach to marketing. As it Latest Mailing Database uses a unique sales channel, SaaS owners need to have a SaaS mindset. Let’s have a look at the 5 key steps in this unique sales channel; Awareness It is highly important to know how many customers you are planning to reach. If you are aware of the number of your potential Latest Mailing Database customers, you can put your energy to expand your brand awareness wider. Acquisition Like awareness, the acquisition is also pretty important for SaaS owners. Keep tracking of how many users are visiting Latest Mailing Database your website, social platforms or other channels will give you great insights for the next steps. Purchasing This is where your potential customers decide to make a move so, purchase your product. It would be great if you identify how they made a purchase, from the CTA or something different?